X (Twitter) campaign setup

Objective → ad group → ad. Same fields, same limits, same order as the console.

Objective & ad format

ObjectiveBid strategy

Campaign

Campaign name

Funding source

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Budget typeDaily budget (R)Flight length (days)Commission name (optional)Commission (%)Client

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Ad group

Keywords / follower look-alikes

Locations

Languages

Age

Gender

Devices

Placements

Conversation topics

Bid type

Start date

End date

Leave blank to run continuously

Ad scheduling

Delivery pacing

Ad copy

Promoted Ad (image) character limits are enforced live, exactly as X (Twitter) does.

Post text0/280Card headline0/70Handle0/15

Creative upload

1.91:1 · 1200×628, JPG/PNG ≤5 MB

Required for Promoted Ad (image)

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.

Final URL

UTM string

Conversion action

X pixel / conversion event