Objective → campaign (ad set) → ad. Same fields, same limits, same order as the console.
Objective & ad format
Campaign
Taboola / Outbrain: marketing objective, branding text and the publisher blocks you allow.
Budget & schedule
South African rand, VAT at 15% and any campaign commission applied on top.
Daily spend
R2,500.00
Flight total
R75,000.00
Commission (0%)
R0.00
Client total incl VAT
R86,250.00
Net media after commission: R75,000.00 · 30 day flight
Targeting & bids
Ad copy
Native recommendation character limits are enforced live, exactly as Taboola & Outbrain does.
Creative upload
16:9 (1.91:1 also served) · 1200×675, JPG/PNG ≤2 MB
Tracking & measurement
Landing page, UTMs and conversion action — the part that decides whether reporting is usable.