Amazon Ads campaign setup

Objective → ad group → ad. Same fields, same limits, same order as the console.

Preview the ad ↗New campaign in Amazon Ads ↗

1Campaign type›
2Settings›
3Targeting›
4Creative›
5Review

Google Ads Meta (Facebook & Instagram)TikTok LinkedIn X (Twitter)Reddit Amazon Ads Pinterest Snapchat Spotify Microsoft Advertising Apple Search Ads Taboola & Outbrain Programmatic (DSP)

Objective & ad format

ObjectiveBid strategy

Campaign settings

Campaign name

Campaign type

Targeting

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Budget typeDaily budget (R)Flight length (days)Commission name (optional)Commission (%)Client

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Targeting

Keywords / ASINs

Locations

Languages

Age

Gender

Devices

Match type

Negative keywords / ASINs

Default bid (R)

Start date

End date

Leave blank to run continuously

Ad scheduling

Delivery pacing

Ad copy

Sponsored Products character limits are enforced live, exactly as Amazon Ads does.

Product title0/200Price0/12Brand0/30

Creative upload

1:1 · Main image 1000×1000 on pure white

Required for Sponsored Products

· Product fills 85% of frame
· No text, logos or badges

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.

Final URL

UTM string

Conversion action

Attribution window