Snapchat campaign setup

Objective → ad set → ad. Same fields, same limits, same order as the console.

Objective & ad format

ObjectiveBid strategy

Campaign

Campaign name

Buying type

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Budget typeDaily budget (R)Flight length (days)Commission name (optional)Commission (%)Client

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Ad set

Lifestyle categories

Locations

Languages

Age

Gender

Devices

Placements

Goal

Start date

End date

Leave blank to run continuously

Ad scheduling

Delivery pacing

Ad copy

Single Image or Video character limits are enforced live, exactly as Snapchat does.

Brand name0/25Headline0/34Call to action0/20

Creative upload

9:16 · 1080×1920, MP4 ≤1 GB

Required for Single Image or Video

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.

Final URL

UTM string

Conversion action

Snap Pixel event