Google Ads campaign setup

Objective → ad group → ad. Same fields, same limits, same order as the console.

Preview the ad ↗New campaign in Google Ads ↗Asset library ↗

1Objective›
2Campaign settings›
3Budget & bidding›
4Ad group & targeting›
5Ads›
6Review

Google Ads Meta (Facebook & Instagram)TikTok LinkedIn X (Twitter)Reddit Amazon Ads Pinterest Snapchat Spotify Microsoft Advertising Apple Search Ads Taboola & Outbrain Programmatic (DSP)

Objective & ad format

ObjectiveBid strategy

Campaign settings

Matches the Google Ads new-campaign flow: networks, rotation and campaign-level exclusions.

Campaign name

Networks

Ad rotation

Campaign priority

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Budget typeDaily budget (R)Flight length (days)Commission name (optional)Commission (%)Client

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Ad group & targeting

Keywords or audience signals, plus the geo, language and device controls Google applies at ad-group level.

Keywords / audience signals

Locations

Languages

Age

Gender

Devices

Keyword match type

Negative keywords

Audience segments

Start date

End date

Leave blank to run continuously

Ad scheduling

Delivery pacing

Ad copy

Search (RSA) character limits are enforced live, exactly as Google Ads does.

Headline 10/30Headline 20/30Headline 30/30Description 10/90Description 20/90Display path0/15

Creative upload

— · No creative asset

Search (RSA) is a text-only format — Google Ads builds the ad from the copy above.

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.

Final URL

UTM string

Conversion action

Attribution model