Growth Agency
TI

TikTok campaign setup

Objective → ad group → ad. Same fields, same limits, same order as the console.

Preview the ad ↗New campaign in TikTok Ads Manager ↗
  1. 1Objective›
  2. 2Campaign›
  3. 3Ad group›
  4. 4Ad›
  5. 5Review
Google AdsMeta (Facebook & Instagram)TikTokLinkedInX (Twitter)RedditAmazon AdsPinterestSnapchatSpotifyMicrosoft AdvertisingApple Search AdsTaboola & OutbrainProgrammatic (DSP)

Objective & ad format

Campaign

TikTok campaign level: budget optimisation and Smart+ automation.

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Ad group

Placements, audience and the pacing controls in the TikTok ad-group step.

Locations
Languages
Age
Devices
Placements

Ad copy

In-Feed Video character limits are enforced live, exactly as TikTok does.

Creative upload

9:16 · 1080×1920, MP4/MOV ≤500 MB

Required for In-Feed Video
  • · 9–15s performs best (5–60s allowed)
  • · Safe zone: 130px top, 483px bottom

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.