Growth Agency
PR

Programmatic (DSP) campaign setup

Objective → line item → ad. Same fields, same limits, same order as the console.

Preview the ad ↗New insertion order in DV360 ↗New campaign in The Trade Desk ↗
  1. 1Insertion order›
  2. 2Line item›
  3. 3Targeting›
  4. 4Creatives›
  5. 5Review
Google AdsMeta (Facebook & Instagram)TikTokLinkedInX (Twitter)RedditAmazon AdsPinterestSnapchatSpotifyMicrosoft AdvertisingApple Search AdsTaboola & OutbrainProgrammatic (DSP)

Objective & ad format

Insertion order

DSP level: flight, pacing, frequency and the deal type the line item buys against.

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Targeting

Locations
Languages
Age
Devices
Environments
Brand safety & verification

Ad copy

Display — IAB standard banners character limits are enforced live, exactly as Programmatic (DSP) does.

Creative upload

300:250 · Full set: 300×250, 728×90, 300×600, 970×250, 320×50, 320×100 — JPG/PNG/GIF/HTML5 ≤700 KB

Required for Display — IAB standard banners
  • · Agency cap is 700 KB per banner — we optimise the files offline before trafficking
  • · Always traffic 300×250, 728×90, 300×600 and 320×50 as the minimum set
  • · GIF animation ≤30s and ≤3 loops; HTML5 needs a backup JPG/PNG per size
  • · Single clickTag per exit, no hard-coded http:// assets

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.