Meta (Facebook & Instagram) campaign setup

Objective → ad set → ad. Same fields, same limits, same order as the console.

Preview the ad ↗New campaign in Meta Ads Manager ↗Meta ads guide ↗

1Objective›
2Campaign›
3Ad set›
4Ad›
5Review

Google Ads Meta (Facebook & Instagram)TikTok LinkedIn X (Twitter)Reddit Amazon Ads Pinterest Snapchat Spotify Microsoft Advertising Apple Search Ads Taboola & Outbrain Programmatic (DSP)

Objective & ad format

ObjectiveBid strategy

Campaign

Advantage campaign budget, special ad categories and A/B test — the Meta campaign level.

Campaign name

Special ad category

Buying type

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Budget typeDaily budget (R)Flight length (days)Commission name (optional)Commission (%)Client

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Ad set

Conversion location, audience, placements and the schedule that Meta applies per ad set.

Detailed targeting / interests

Locations

Languages

Age

Gender

Devices

Conversion location

Custom audiences

Excluded audiences

Placements

Optimisation for ad delivery

Bid / cost cap (optional) (R)

Start date

End date

Leave blank to run continuously

Ad scheduling

Delivery pacing

Ad copy

Feed (single image) character limits are enforced live, exactly as Meta (Facebook & Instagram) does.

Primary text0/125Headline0/40Link description0/30

Creative upload

1:1 / 4:5 · 1080×1080 or 1080×1350

Required for Feed (single image)

· ≤20% text overlay recommended
· JPG/PNG, ≤30 MB

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.

Final URL

UTM string

Conversion action

Meta Pixel / dataset

Attribution setting