LinkedIn campaign setup
Objective → campaign (ad set) → ad. Same fields, same limits, same order as the console.
- 1Objective›
- 2Audience›
- 3Ad format›
- 4Budget & schedule›
- 5Ads›
- 6Review
Objective & ad format
Campaign group & settings
LinkedIn nests campaigns inside campaign groups, with the objective set per campaign.
Budget & schedule
South African rand, VAT at 15% and any campaign commission applied on top.
Daily spend
R2,500.00
Flight total
R75,000.00
Commission (0%)
R0.00
Client total incl VAT
R86,250.00
Net media after commission: R75,000.00 · 30 day flight
Audience
Professional attributes: job function, seniority, company size and industry.
Ad copy
Single Image Ad character limits are enforced live, exactly as LinkedIn does.
Creative upload
1.91:1 / 1:1 · 1200×627 or 1200×1200
- · JPG/PNG ≤5 MB
Tracking & measurement
Landing page, UTMs and conversion action — the part that decides whether reporting is usable.