Media rate card
Net planning rates and gross rate card rates in rand, split by channel. Pick any platform or single ad format and send it as a branded rate sheet.
Growth Agency planning rates in rand, excluding VAT. Each line shows the discounted (net) rate we plan on and the gross rate card. Search, social and programmatic can be exported per platform and per ad format.
Google Search, Performance Max, Shopping, Demand Gen, GDN, YouTube and Microsoft Advertising — bought on clicks, impressions, views or fixed day rates.
Google Search & GDN
4 ad formats · AdClick Africa rate card 2023 — Partnerships
Native — impressions
GDN | Search · Cross device · Native
CPM · net rate
R137.50
Rate card R275 · 50% off
Native — clicks
GDN | Search · Cross device · Native
CPC · net rate
R8
Rate card R16 · 50% off
Demand Gen
Discover | Gmail | YouTube · Cross device · 1.91:1 + 1:1 + 4:5 images, vertical video
CPM · net rate
R48
Rate card R96 · 50% off
Display — responsive
GDN · Cross device · Responsive display ≤700 KB
CPM · net rate
R44
Rate card R88 · 50% off
Google Search
3 ad formats · AdClick Africa rate card 2023 — Partnerships
Search text ads
Search network · Cross device · 15 char headlines ×3 · 90 char descriptions ×2
Brand and high-intent generic terms. Competitive finance/insurance terms plan 40–60% higher.
CPC · net rate
R9
Rate card R18 · 50% off
Performance Max
All Google inventory · Cross device · Asset group: 5 images, 1:1 + 1.91:1 + 4:5, logo, 2 videos
CPC · net rate
R7
Rate card R14 · 50% off
Shopping / product listing
Shopping · Cross device · Merchant Center feed
CPC · net rate
R4.50
Rate card R9 · 50% off
YouTube
5 ad formats · AdClick Africa rate card 2023 — Partnerships
Video views
YouTube · Cross device · Video 15–30s
CPV · net rate
R1.35
Rate card R2.70 · 50% off
Skippable in-stream
YouTube · Cross device · 16:9 video, ≥12s, skip after 5s
CPV · net rate
R1.20
Rate card R2.40 · 50% off
Bumper (6s)
YouTube · Cross device · 16:9 video, 6s max, non-skippable
CPM · net rate
R55
Rate card R110 · 50% off
Shorts — vertical video
YouTube Shorts · Mobile · 9:16 video ≤60s
CPM · net rate
R46
Rate card R92 · 50% off
Masthead — homepage
YouTube home · Cross device · 16:9 autoplay video, ZA geo
Reserved buy, subject to availability.
Fixed/Day · net rate
R120,000
Rate card R165,000 · 27% off
Microsoft Advertising
1 ad format · AdClick Africa rate card 2023 — Partnerships
Search text ads
Bing network · Cross device · 30 char headlines ×3 · 90 char descriptions ×2
Lower ZA volume than Google; use for incremental desktop reach.
CPC · net rate
R6
Rate card R12 · 50% off
Client quotes
One branded quote per client: their live campaign budgets and commission, VAT at 15%, plus the rate-card lines for the platforms they are running on. Send it as a PDF or an HTML file.
Client budgets are private. Sign in as operator to build a quote from live campaigns.
Agency hourly rates
Rand per hour, excluding VAT.
| Service | Executive15 yrs + | Senior10 yrs + | Middle6 yrs + | Junior2–5 yrs | Once off |
|---|---|---|---|---|---|
| Account Director | R1,350 | R900 | — | — | — |
| Account Management | R950 | R750 | R550 | — | — |
| Art Direction (digital / traditional) | R950 | R790 | — | — | — |
| Campaign Management | R660 | R440 | — | — | — |
| Concept / Brainstorm fee | R1,600 | — | — | — | — |
| Content Manager / Writer | R550 | R440 | R330 | R220 | — |
| Copywriter | R950 | R750 | R550 | — | — |
| Creative Strategy | R1,000 | R900 | — | — | — |
| Dashboard & Reporting | R550 | — | — | — | — |
| Data (database design, build) | R950 | R750 | R550 | — | — |
| Design (digital / traditional) | R950 | R750 | R550 | R400 | — |
| Digital Advertising Specialist | R550 | — | — | — | — |
| Digital Designer | R850 | R550 | — | — | — |
| DTP / HTML | R850 | R550 | — | — | — |
| Email Marketing | R850 | — | — | — | — |
| Finance Management | R750 | — | — | — | — |
| Finished Art | R850 | R650 | — | — | — |
| Image hire — sourcing / rights | — | — | — | — | R850 once off |
| Market Intelligence Management | R550 | — | — | — | — |
| Photography | R1,650 | — | — | — | — |
| Production (digital / traditional) | R850 | R750 | R550 | — | — |
| Project Management | R950 | R750 | — | R400 | — |
| Social Content Creation | R1,100 | — | — | — | — |
| Social Media Blogger | — | R440 | — | — | — |
| Social Media Community Management | — | — | R330 | — | — |
| Social Media Copywriter | — | R440 | — | — | — |
| Social Media Editor | R550 | — | — | — | — |
| Strategy (direct / data) | R1,100 | R900 | — | — | — |
| Studio material (if printing) | — | — | — | — | 10% on overall amount |
| Traffic | R770 | — | — | — | — |
| Video Editing | R1,500 | — | — | — | — |
| Website & App Development | R950 | R750 | R550 | — | — |
| Website CRO | R950 | — | — | — | — |
Terms
- ·All rates in South African rand, excluding VAT. Discounted rate is the agency planning rate; rate card is the gross published rate.
- ·PG = programmatic guaranteed, PMP = private marketplace, RON = run of network, ROS = run of site.
- ·Display creative capped at ≤700 KB — the agency optimises heavier files offline before trafficking.
- ·Fixed/Day lines (HPTO, skins) are booked per day and subject to availability.
- ·Agency hourly rates are billed per hour, minimum 30-minute increments.