Apple Search Ads campaign setup

Objective → ad group → ad. Same fields, same limits, same order as the console.

Preview the ad ↗New campaign in Apple Search Ads ↗Ad variations & creative ↗

1Campaign›
2Ad group›
3Ad variations›
4Review

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Objective & ad format

ObjectiveBid strategy

Campaign

Campaign name

Placement

Storefronts

Budget & schedule

South African rand, VAT at 15% and any campaign commission applied on top.

Budget typeDaily cap (R)Flight length (days)Commission name (optional)Commission (%)Client

Daily spend

R2,500.00

Flight total

R75,000.00

Commission (0%)

R0.00

Client total incl VAT

R86,250.00

Net media after commission: R75,000.00 · 30 day flight

Ad group

Keywords

Locations

Languages

Age

Gender

Devices

Match type

Customer type

Default max CPT bid (R)

CPA goal (optional) (R)

Start date

End date

Leave blank to run continuously

Ad scheduling

Delivery pacing

Ad copy

Search results ad character limits are enforced live, exactly as Apple Search Ads does.

App name0/30Subtitle0/30Price / IAP label0/20Developer name0/30

Creative upload

1:1 icon + screenshots · App icon 1024×1024, portrait screenshots 1290×2796

Required for Search results ad

· Creative is pulled from your App Store listing
· Custom product pages can supply alternate screenshots
· No standalone ad image is uploaded

Tracking & measurement

Landing page, UTMs and conversion action — the part that decides whether reporting is usable.

Final URL

UTM string

Conversion action