Microsoft Advertising campaign setup
Objective → ad group → ad. Same fields, same limits, same order as the console.
- 1Objective›
- 2Campaign settings›
- 3Budget & bidding›
- 4Ad group›
- 5Ads›
- 6Review
Objective & ad format
Campaign settings
Microsoft mirrors Google's structure with its own Audience Network and import options.
Budget & schedule
South African rand, VAT at 15% and any campaign commission applied on top.
Daily spend
R2,500.00
Flight total
R75,000.00
Commission (0%)
R0.00
Client total incl VAT
R86,250.00
Net media after commission: R75,000.00 · 30 day flight
Ad group
Ad copy
Search (RSA) character limits are enforced live, exactly as Microsoft Advertising does.
Creative upload
— · No creative asset
Search (RSA) is a text-only format — Microsoft Advertising builds the ad from the copy above.
Tracking & measurement
Landing page, UTMs and conversion action — the part that decides whether reporting is usable.